We're pretty disgusted by what many companies market as a "healthy" oatmeal - it's usually not much more than some low quality oats and refined sugar.

We aimed way, way higher. Everything starts with purity protocol certified gluten-free oats. Then we add real fruit, nuts and/or seeds. We even managed to squeeze in 10 grams of plant protein.

To top it all off, it tastes ridiculously good. We eat it most mornings around here, we never get sick of it and it gets us through to lunch every. damn. time.

If that wasn't enough, the packaging is awesome. It actually folds flat and can go in your pocket. Try that with one of those oatmeal cups. Bonus: you can recycle the outer sleeve.