Marshall, who had been diagnosed as celiac in 2008, saw a real-life need for a better tasting, better ingredient gluten-free protein bar. Along with his brother, Elliott, who also turned out to have a gluten allergy, they started discussing the idea of creating a gluten-free bar business. They didn't know much, but they knew that people were becoming more educated about gluten intolerance and better-for-you foods. The utter lack of quality options available on the market spurred them to launch The GFB in 2010.

Believe it or not, most food you see in the store is made in big factories. There isn't anything wrong with that, but it's not us. We started our own facility because we wanted to create jobs, contribute to our local economy, and be able to keep a close eye on quality. We started out wanting to "do the right thing" - that commitment has only grown over the years. It eventually lead us to becoming a Certified B Corp in 2015. Certified B Corps are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. Read more on our sustainability page.